"Her Economy": Online Shopping Is Booming, Shopping Mall Is Cold.

Borrow "38"

Recently, reporters visited the shopping malls, such as the thousand department stores, the Ginza mall and the expensive commercial building, and found that there were 38 promotions in addition to the clothing and cosmetics of the individual brands.

A staff member said: "there is no notice of sales promotion at the present market."

However, as early as a few days ago, some shopping websites had already aimed at the business opportunities of women's day.

Reporters saw that from cosmetics to beauty salons, from clothing to accessories, have "high-profile" to join in the promotion war, and some websites are playing "who knows women's heart, 38 sections and 5 heavy benefits" activities, of which 38 yuan spike, 5 yuan to buy direct price bottom line.

Reporters in the excellent network to see, the site launched the 38 women's Day special, promotional slogans are very eye-catching, like "winter goods half off clearance", "diamond jewelry low to 70 percent off".

It is also rich in categories, including home furnishing, makeup care, home decoration, books, mother and baby, jewelry, food, mobile phones, etc.

In the Taobao mall Hongkong Pavilion, it launched a "single shop to buy 88 yuan to mail" and other activities; the latest appearance of the Korean Pavilion played the "women's Day activities 3 fold up" propaganda.

Today, the domestic economy has entered the inflation cycle and prices are rising obviously. Taking advantage of the "discount season", the provincial expenditure naturally becomes the choice of many consumers.

The provincial civil servant Chiang Kai Shek bought a windbreaker on the excellent internet 6 days ago: "the same brand, the discount is much stronger than the mall, it is very cost-effective!"

Unlike in the past, this year, in addition to the large-scale comprehensive shopping website, as the most popular group buying network and micro-blog marketing, it is also the first time to join the festival promotion war.

Among them, the yam mission website launched the "happy women's day, 0 yuan group buying ceremony activities", the harvest Corps website hit "the city's lowest price of Ejiao, 3. 8 send love" group buying.

In the 0531 group, the reporter noted that a 38 yuan haircut project, as of 8:13 this morning, has attracted 2089 people to buy, and the hairdressing agency launched another 188 yuan hairdressing styling package, also attracted 1282 ginseng group.

These two items only cost more than 32 yuan in just two days.

In addition, on Sina micro-blog, in order to meet the 38 quarter, love diamond launched a "blessing for mothers or girlfriends, and will extract three fans to get 520 yuan worth of fingerprint control, eight fans get 128 yuan pearl ear studs" activities, while micro-blog activities, a "ritual Yue 38 Festival, free 6688 98 yuan slimming plum" information, so far, has attracted 3387 people to participate.

According to the insiders, under the growing maturity of the online shopping market, online shopping businesses have begun to compete with the physical shops for consumers and share the market share dominated by physical stores based on their unique advantages.

What needs to be reminded is that when consumers are shopping online, they should strengthen their awareness of safeguarding their rights and interests because they can not see the real thing.