Foreign Brands Dominate The Russian Footwear Care Market
Russia's discovery research group recently completed its shoe care products for Russia.
market
Investigation.
According to the survey results, the sales of Russian footwear care products market in 2010 amounted to about two hundred million US dollars.
Russia's domestic producers account for no more than 15%, with annual sales of US $30 million.
According to statistics, foreign brands occupied more than 85% of the Russian shoe care products market in 2010.
Silver
brand
With 34% market share and annual sales of $68 million, it ranks first in the market. This is the brand of Cigir Kimya A.S, a large manufacturer in Turkey.
The second brand is Salton, whose market share reaches 13.6%.
Sale
The amount is 27 million 200 thousand dollars.
Third, fourth are famous brands Kiwi and Salamander respectively, their market share is 10.7% and 8.5% respectively.
Among the Russian made products, the famous brand has "Devil G J" (the manufacturer is Dewei company), with a market share of 6.45%, annual sales of 12 million 900 thousand dollars, "Tevez special" (manufacturer is bio city), the market share is 6%, and the Polish master's brand "shtrik" and "Ai Fu Ke Tong", its market share is 1.5%.
According to statistics, in 2009, Russia imported 5 million 370 thousand and 600 kilograms of footwear and imported 3 million 991 thousand and 300 kilograms in the first 9 months of 2010.
Imports of footwear care market declined, imports in 2009 dropped by 16%, and imports in the first 9 months of 2010 dropped by 26%.
According to Russian customs statistics, the export volume of Russian footwear products in 2009 was 340 thousand and 650 kg, and 210 thousand and 900 kg in the first 9 months of 2010.
According to UPECO's forecast, the total market of footwear care products in Russia will reach 230 million to 250 million dollars in 2011, and the actual sales volume will reach 120 million.
The total market volume in 2011 is expected to increase by 3% compared with 2010, and the total market will grow by 1%.
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