Home >

China'S Internet Users Exceeded 500 Million In The First Half Of 2011

2011/7/21 13:41:00 128

Recently, Adworld2011 interactive marketing world * summer and micro front, DCCI Internet Data Center recently released the first half of 2011 China Internet market data report, of which the survey data show that in the first half of 2011, China

Internet

The scale of users is 500 million, and by the end of the year, this figure will further increase to 551 million. In 2013, half of China's population will be on the Internet.

Internet advertising revenue increased by 40% annually

After 08 years of 63% high growth rate slipping to 09 years, 14% growth rate embarrassing situation, China's online advertising marketing market in the first half of 2011, the scale of online advertising revenue has reached 16 billion 310 million yuan, the total annual total will reach 37 billion 360 million yuan. In the next 4 years, the scale of China's online advertising marketing will grow steadily, and the growth rate will be stable at about 40%.

2 pcendence, 1 will surpass.

Following 09 years of online advertising

Marketing revenue

Beyond the outdoor advertising revenue, it is estimated that by the end of 2011, the revenue of online advertising marketing has increased rapidly, and the advertising revenue of nearly 39 billion 20 million yuan with a total value of 37 billion 360 million yuan is expected to be fully surpassed in 2012. The next goal is TV advertising. Which year do you think will achieve this pcendence? {page_break}

Half of the population is on the Internet.

In the first half of 2011, the number of Internet users in China has reached 508 million. By the end of the year, this figure will further increase to 551 million. In 2013, half of China's population will be on the Internet.

However, although more and more Internet users integrate into the Internet, the per capita online consumption growth is not fast, and the increase of each Arpu value is mainly focused on the time spent.

{page_break}

Internet based interaction

Marketing

Detonating

53.6% of the users first visit the browser's local favorites, and 49.1% enter the address directly.

Looking back at the ten Internet applications in the first half of 2011, we can see the shadow of group buying and micro-blog. If we combine these two data together with mobile Internet applications, the Internet based interactive marketing part has already happened.

{page_break}

DCCI DCCI DATA CENTER OF CHINA INTERNET (referred to as DCCI), China's Internet Monitoring Research Authority, data platform, independent third party, interactive marketing measurement, analysis and optimization of service providers.

Based on Panel software, code embedding, massive data mining, semantic information processing and other leading technologies, real-time monitoring and dynamic measurement of websites, users, advertisements and brands are carried out.

On the basis of measurement data, with unified system approach, unified index definition, unified data structure, combined with a variety of offline online research methods, it provides comprehensive and in-depth data measurement, analysis, decision-making optimization and efficiency improvement services for enterprise Internet and interactive marketing decisions.