Transformation: Service Enterprises And Upstream And Downstream Strengthening Docking

A few days ago, the theme of "China made and world quality" 2012 China garment quality development (Shenzhen) dialogue forum was held in depth. This forum analyzed and summarized the development process and experience of China's garment industry, and discussed the future development prospects of the industry and how to create the world quality of Chinese clothing. Include Shenzhen The city garment industry association, Shenzhen chain operation and retail business association, Shenzhen Metrology quality inspection and Research Institute, the State Quality Supervision and inspection and Quarantine Bureau, Shenzhen metrological verification station and Shenzhen guildun apparel Limited by Share Ltd and other industry associations representatives, inspection agency representatives, enterprise representatives, media representatives, including people from all walks of life attended this forum.

"From the beginning of Comrade Xiaoping's southern tour in 1992, China's garment enterprises have grown up rapidly, and a large number of national brands have achieved a leap in the quality of China's manufacturing and docking in the world through integration and innovation." Shen Yongfang, President of the Shenzhen garment industry association, delivered this speech in the opening speech, and gave a brief and concise account of the development achievements of the Chinese garment industry in the past 20 years.

Barbaric growth makes China clothing The enterprise quickly accumulated ideas, technology and capital, and transformed it into its own competitiveness. Finally, China's garment industry has come to a qualitative change. In the first half of the forum, the experts pointed out: in the past 20 years, China's garment industry has shifted from OEM to ODM, and now to OBM mode, which is changing the competitiveness of China's garment industry. China's garment industry is no longer just a "wage earner".

With the gradual maturity of domestic garment enterprises, their superior product quality and technological advantages have already attracted the cooperation of international high-end brand selection, and the international advantages of some domestic garment enterprises are gradually rising from the price level to the brand level.

On the theme of "breakthrough in world quality China" forum In the second half, the establishment of quality assurance system became the focus of discussion. Yang Jian, director of Shenzhen Metrology quality inspection and Research Institute, thinks that the construction of the quality assurance system and changing the cognition of Chinese people to manufacturing in China will inevitably require the joint efforts of the government, enterprises and all sectors of society. It not only safeguards the rights and interests of consumers, but also escorts enterprises to the international level, in essence, it promotes the whole garment industry to move towards a higher level.

" brand Internationalization is primarily a contest of quality. In the past, "made in China" became synonymous with cheap and Shanzhai, and now "made in China" is becoming a synonym for the quality of the world. At the end of the forum, the Shenzhen chain store and retail business association made the conclusion in the Secretary General.

"The value of the brand is fundamentally reflected in design, workmanship, fabric and so on." Karl Denton joined hands with many of us to further lay a solid foundation for shaping its brand value. At the same time, it also set a benchmark for the quality development of the entire garment industry. For this time, the association of Shenzhen garment industry association president Shen Yongfang has made such comments.