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Gao Dekang Hopes That The Government Will Actively Promote The Implementation Of The National Brand Strategy.

2013/3/23 20:55:00 3

During the two sessions this year, the spanformation and upgrading of the real economy and the internationalization strategy of the independent brand have become the focus of attention. "P" Gao Dekang, chairman of Bosideng group, appealed to the state to firmly implement the "going global" strategy, promote the development strategy of the national brand, perfect the policy system matched with the rules of the market economy, and foster an internationally competitive enterprise group. 
 last year, Adidas, Nike and other international famous brands have closed their manufacturing enterprises in China. China's < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > a target= "_blank" href= "_blank" > clothing > enterprises. Enterprises have begun to migrate factories to Southeast Asian countries such as Vietnam and Burma, which have more labor cost advantages. In this regard, Gao Dekang believes that once these countries' rapid formation of the upstream and downstream industrial chains, China's textile and garment industry will suffer a fatal blow, and the dominant position in the national economy and the livelihood industry will surely be lost. 
Gao Dekang suggested that the state formulate corresponding measures to curb the trend of industrial relocation and stabilize industrial development. P At the same time, China's textile and garment industry should speed up innovation and strive for spanformation and upgrading so as to find its own international division of labor. 
 in his view, internationalization is the inevitable choice for Chinese enterprises to seek long-term development. Globalization has further blurred the boundaries between the two international and domestic markets, and the flow of various elements is more free and fast. International brands enjoy greater resource allocation advantages. If complacency is to dominate a country or regional market, the market space of Chinese brands will be further compressed. 
Gao Dekang P hopes that the government will actively promote the implementation of the national brand strategy, improve the policy system that is compatible with the rules of the market economy, introduce a series of supporting rules, encourage and support independent brand research and development, increase exports, encourage and support the import and export enterprises to improve their management level, encourage and support Chinese brands with potential for development, boldly "go out" and "go up" and explore the international market. And continue to strengthen the publicity of China's brand image at the national level, and let the whole world know that China has not only good products, but also good brands.