Garment Enterprises Seek Transformation From Platform To Group To Participate In CHIC2014

"This is the rising journey of Eastern Milan." The chairman of San GIO said Dai Mu.

He said that in March 26th, the stone lions Exhibition Group will be unveiled on the scale of the largest exhibition group in 2014 China International. clothing Clothes & Accessories Expo (hereinafter referred to as CHIC). Exhibitors are well-known brands such as Eton castle, wolf clan and Jinyuan, and also have the brand of "potential stock", such as jubilant, power treasure, century treasure and so on. CHIC is one of the contents of Shishi's "Milan plan".

This is a slice of the transformation of cluster industry in China's clothing [0.31% fund research report, which is also a microcosm of the development of China's clothing industry.

China Spin Sun Ruizhe, vice president of the Federation of industry associations, said that China's clothing industry cluster has gone through the stage of "original industrial agglomeration", "industrial related agglomeration" stage and "industrial innovation agglomeration" stage. Now it has entered a new stage of strategic adjustment, and industrial clusters continue to strengthen their brand effect on the basis of the original "regional brand".

Nowadays, the local government departments have formulated corresponding transformation plans and plans for their own industrial characteristics. The Guangdong provincial economic and Information Commission's "Guangdong garment industry transformation and upgrading action plan" clearly proposed that we should "create a new batch of industrial cluster upgrading demonstration zones, based on the three levels of industry, cluster and enterprise, highlighting the high-end, agglomeration, and characteristics, enhancing the level of intensive development, and promoting industrial development to a new level."

With the help of platform transformation, resource integration and development become the same choice for all industrial clusters, and they all focus on CHIC, the most influential clothing exhibition in China.

Thanks to the policy support of the Guangdong provincial government, Guangdong children's clothing in Humen has sprung up in recent years, becoming a new force in Humen's clothing industry cluster. In Humen's huge garment industry cluster, the annual output value, annual sales volume and the number of enterprises of the children's clothing industry account for about 25% of the total. It is the second largest subsidiary to the women's clothing industry.

CHIC, which is known as brand booster, is also an important platform to help Humen clothing enter the fast lane. Since 2002, garment enterprises in Humen have joined CHIC every year to compete with other garment industries in other regions. Humen clothing has widened its horizons, widened its cooperation and added confidence. Tan Zhiqiang, director of the Humen economic and Trade Office, said: "CHIC is an international professional trading platform. It delivers a bright card to the businessmen from home and abroad with the overall image of Humen's clothing, followed by Humen's brand moving towards consumers at a faster pace, going to the market, going all over the country, and going to the world."

It is understood that there are more than 16 industrial clusters participating in CHIC this year, with a high degree of product category, including "China's children's wear town", Zhejiang Zhili, "China's children's wear town" Guangdong Humen and "China's leisure clothing city" Fujian Shishi exhibition group. Leatherwear The category of cold proof clothing is Hebei Xinji, Liaoning Tong Er Bao and Shaanxi Yulin exhibition group. In addition, Guangdong's Junan denim, Zhejiang Yiwu shirts, Shandong Jimo knits, Liaoning Pulandian suits and so on also organized a group exhibition in the form of industrial clusters, creating an unprecedented record of industrial clusters.

"The current market competition has increased from the competition of enterprises to the competition of industrial clusters, from the competition among single enterprises to the competition among regions. In the form of industrial clusters, not only information release is more unified, but also the business group receives a higher scale, and it can attract more and more professional buyers. Tian Qiming, President of Shishi textile and Garment Association, said that in recent years, Shishi Municipal Committee and municipal government put forward the strategy of "quality lions and two pioneering", and built "talent, population and popularity" gathering cities, and formulated the "Oriental Milan" strategic plan, which not only strengthened the overall image of regional industrial clusters, but also brought endless business opportunities to the long-term development of the industry.

As a "China Leather cluster base" in Haining, Zhejiang, a group of excellent fur and leather enterprises has been actively participating in the CHIC2014. Since the first group of Haining leather leather city in China in 2004, since then, hundreds of Haining leather enterprises have moved to the whole country through this powerful platform and engine. The leather fashion publishing activities organized by Haining China Leather City every year during CHIC have also become the "weathervane" widely concerned by the industry.

Experts say that the development of local industrial clusters is so inevitable that industrial clusters depend on three conditions: cost, labor quality and market environment. If we rely solely on the local market size, it is difficult to achieve rapid upgrading and leaping development of industrial clusters. We must focus our attention on the global market and strengthen the international market promotion of China's garment industry. The high-end exhibition such as CHIC just fits the new positioning of the industry.

Zhou Yiqi, Deputy Secretary General of China clothing association, believes that the development demand of CHIC is consistent with the new expectation of industrial clusters. In recent years, CHIC organizers have established contacts and communication with the upstream and downstream enterprises of the international garment industry, creating a cooperative basis for the internationalization of the apparel industry's industrial chain. In short, it is to enhance the ability of resource integration and internationalization of industrial clusters.

With the adjustment, transformation and upgrading of domestic garment industry cluster, more and more clusters will gradually break through the development mode of spontaneous growth and resource driven development, and enter the new development track of rationalization of industrial structure and intensive integration of resources. CHIC2014 The clarion call indicates that the era of innovation is coming.