How To Make Terminal Promotion Effective

< p > < strong > "big activities need big scenes and great momentum" < /strong > /p >

< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > big activities > /a > need big scenes and great momentum. This is the consensus of manufacturers when implementing sales promotion activities. However, to really achieve this, it is a very difficult task for many agents, because this standard is too emotional and too general to implement with quantifiable rules or indicators.

But if we calm down and think, we can still make a more scientific and rational movement of quantitative indicators decomposition of the general direction and Thinking: "big activities, big scenes, big momentum, in fact, is the result of interaction between quantitative indicators and qualitative indicators"!! < /p >

< p > the so-called "quantitative indicators" refers to the spot area of < a href= "//www.sjfzxm.com/news/index_c.asp" > promotional activities < /a >, the daily traffic volume, the number of parking places, the number of on-site banners / posters, the number of temporary promotions, the number of outdoor tents, the terminal number of gifts / products.

The so-called "qualitative index" refers to the selling power of the business district, the ballooning of the special balloon / gas column, the theme of the activity, the creativity of the terminal display, the selling spirit and the sales force of the shopping guide / temporary promotion, the new products, such as the stage stand or the light box.

From the actual operation process, if agents can import some qualitative display elements on the basis of ensuring the quantitative display of key materials and key products, we can basically achieve or achieve the promotion boundary that we often call "big activities need big scenes and great momentum".

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< p > < strong > "patch effect should be avoided" < /strong > < /p >.

< p > every large-scale promotional activity involves more than ten kinds of display materials. How to make effective use of them is an important part that agents need to pay attention to in the process of implementation.

At the sales promotion site, we often see the salesmen in order to pursue the promotional information and the terminal visibility of the products, and paste the POP poster with the sewing needle. As shown in the above picture, because of the fear that the price is not fully exposed, our shopping guide has specially placed a "sea patch" on the scroll. As a result, the good intentions have gone wrong. The poster has blocked the banner as the key theme and the two main product models. Unfortunately, the scene was also photographed by the manufacturer's supervisor and became a widespread negative textbook inside the factory! < /p >

< p > > therefore, when applying poster to < a href= "//www.sjfzxm.com/news/index_c.asp" > Terminal > /a > supplement and display, application must be considerate. When pasted, we must consciously avoid areas such as subject matter, product, enterprise logo, star face and other important contents and information areas, so as to ensure the integrity of important information in visual pmission process, and avoid the phenomenon of picking up sesame and losing watermelon.

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< p > < strong > "theme is not clear is taboo" < /strong > < /p >.

< p > for experienced marketing personnel, "if the terminal does not display the atmosphere of the theme clearly, then the so-called promotional activities are doomed to failure", because in the design promotion activities, many of the material performance and gift design are the themes of better performance.

However, when organizing sales promotion activities, we often encounter some inexperienced agents or channel distributors. They do not fully understand the importance of the theme and the role of commanders in promoting sales activities, and then make the failure promotion cases as shown above. "From the pile up to the demonstration stage, to the display of the gifts and the price performance of the posters, we can say that the agents and shopping guides are very attentive in many details. The only thing that is missing is the lack of sales promotion theme in the display atmosphere, and it is impossible for the arriving customers to know in the shortest time what they are doing," what are you pushing "," why do I want to buy your product "!! < /p >

When faced with thematic promotional activities, agents sometimes feel helpless. "It's not the theme that we don't want to highlight, but the theme materials that the manufacturers offer. The store managers simply don't allow them to be posted or displayed." in the face of this situation, we suggest using the uniform handwritten posters to expose the theme, and in the execution process, we must pay attention to the quantitative display of posters. If the 3-6 poster is pasted into "Poster Wall", the theme atmosphere of the event can be more effectively pmitted and displayed under other materials' cooperation! < /p > p