Brief Introduction To Qingdao The Yellow Sea College And Art College

Qingdao the Yellow Sea college is a full-time undergraduate college established by the Ministry of education. It was founded in 1996. The school covers an area of 1372.6 mu, the school building area of 35 million square meters, more than 19000 students, set up 18 undergraduate courses, 42 specialist. The main structure of the college is undergraduate education, with higher vocational education and continuing education as the two wings, focusing on the development of the economic and social needs of professional and newly applied engineering majors, covering 10 major categories: shipping, port, machinery, electronics, automobile, construction, finance, logistics, management, and foreign languages. At present, it has developed into a comprehensive university with distinctive characteristics and multi disciplinary development.

Core location of seashore city

Qingdao, with its beautiful scenery and pleasant climate, has beautiful beaches, long coastline, long wooden plank road and wide blue sea. This is a unique coastal city and a national historical and cultural city. Qingdao, with its reputation as "the capital of Chinese brands", is China's "sailing capital" and is the host of the 2014 World Horticultural Exposition. 54 square, Olympic Sailing Center, bathing beach, polar ocean world, Tsingtao Brewery Festival, Laoshan and other natural humanities landscape, which is known as the "China Habitat Environment Award", ranks first among the most happiest cities in China in 2012.

After the Jiaozhou Bay Bridge and the Jiaozhou Bay seabed tunnel are connected, a bridge is flying over and connected by a tunnel. The blue and yellow road is directly linked up, and the great Qingdao era is coming. Qingdao the Yellow Sea college is located in Huangdao District of Qingdao city. It is located in the core area of the Shandong Peninsula blue economic zone. It is also the core position of the Qingdao West Coast Economic Zone. 2013年，由万达集团投资500亿元建设的全球投资规模最大的影视产业基地――青岛东方影都成为学校近邻，该项目占地376万平方米，拥有影视产业园（欧陆风情、明清古都、阿拉伯世界等多个外景区）、会展中心（有3000座和1000座的大剧场各1个，2000人大宴厅和诺干个中小剧场会议厅）、汽车秀（是世界唯一三百六十度环绕舞台及汽车极限秀表演）、万达城（引进世界最先进的各种室内游乐设施，拥有世界唯一定制的飞行过山车）、酒店群（规划了7个度假酒店，有1个6星级酒店和1个5星级酒店、2个4星级酒店和3个3星级酒店）、游艇中心（三百个泊位，将在每年夏季举办国际游艇交易）、国际医院（床位3000张，将由国际知名医院管理公司管理）、酒吧街（引进二十余家国内外知名酒吧，为游客提供现在休闲生活）八个功能区。 The film and television industry will produce about 30 foreign films every year in Qingdao Dongfang movie capital. At the same time, the eastern film capital also plans to introduce more than 50 domestic film and television production companies to ensure that every year no less than 100 domestic films and TV productions are produced here. This will greatly enhance the level of Qingdao's cultural industry and improve the tourism quality of Qingdao. It also adds luster to the unique advantages of the school, providing a quality education, life and employment environment for the development of schools and the growth and growth of the Yellow Sea students.

Advanced facilities and superior conditions

The school covers an area of more than 1300 mu, and the school building area is 350 thousand square meters. There are teaching and cultural facilities such as high standard modern teaching building, student dormitory, experimental center, training center, library, gymnasium, stadium, indoor pingpong court, basketball court, college student activity center, Lei Feng memorial hall, museum, Aviation Hall and other teaching facilities. The total value of teaching instruments and equipment is nearly 100 million yuan. There are 1 million 740 thousand books in the library, 7700 in paper periodicals and more than 5000 in electronic periodicals, and more than 5000 kinds of video and video data. In 2011, the school library was appraised by the Shandong Provincial Department of education as "advanced library management in Colleges and universities". The campus network system covers the whole school, which fully meets the needs of education, teaching and the work life of teachers and students.

The school attaches great importance to the cultivation of students' practical ability, applied skills and innovative quality. The purchase of advanced technology and advanced instruments and equipment has enriched and strengthened the construction of 7 experimental centers, including mechanical engineering, ship engineering, electrical and electronic engineering, construction engineering, information engineering, economic management and public infrastructure. Built a domestic first-class five axis machining center laboratory, domestic advanced building simulation software and building sand table laboratory, ship simulation laboratory, multifunctional financial laboratory, international logistics laboratory, open electronic innovation and industrial automation laboratory, and so on 76; built 34 thousand square meters of the west coast of Qingdao, the largest training center, including numerical control technology, mechanical processing, vehicle maintenance, electronic electrician, welding technology, fitter technology 6 training bases, can accommodate 2200 students at the same time training on the plane; also has 380 practical training bases outside school. A complete school running condition has laid a solid foundation for training students' practical and innovative abilities.

Heroes gather in famous teachers and strengthen schools.

The school attaches great importance to the construction of teaching staff, giving full play to Qingdao's regional advantages and talent advantages, formulating special policies and introducing high-quality talents, and has hired a group of well-known experts, professors and scholars from famous universities such as Qingdao University of Science & Technology, Shandong University, Ocean University of China, China University of Petroleum and so on to serve as teaching and management. We have set up a high level teaching staff with a combination of expertise, knowledge and teaching experience.

There are 799 full-time teachers in the school, including 35% of the total number of teachers, and 38% of them have master's degree or above. The number of teachers with double qualification is 50%. Among them, in 2011, Qingdao's first choice of teaching masters in Qingdao universities was selected by Professor Zhao Qingzhen and Du Changmin, the only 2 teachers in Qingdao private universities.

In order to make full use of excellent talent resources, speed up the construction of teaching staff, improve the quality of teaching, create a strong academic atmosphere and promote the improvement of teaching and scientific research level, the school has recruits more than 30 visiting professors. Over the years, visiting professors have given great attention and support to the school's education, teaching and development. Such as: the national model worker Xu Zhenchao, Lei Feng class three old monitors Zhang Xingji, Pang Chunxue, Qu Jian Wen and Lei Feng's close comrade in arms, Qiao Anshan, the Republic's four speeches Li Yanjie, Peng Qingyi, the former PLA Navy deputy political commissar, Leng Kwan and so on.

The school pursues the principle of expert management, and has set up "discipline construction guidance committee", "Teaching Guidance Committee" and "recruitment and Employment Guidance Committee" composed of scholars, experts, professors and entrepreneurs. It conducts research and guidance on discipline construction, specialty setting, teaching quality, ideological education for students, enrollment and employment, and conducts regular evaluation on the quality of education and teaching, ensuring a high standard of discipline construction and first-class teaching and teaching quality, and making teaching and production, teaching and research, teaching and society closely integrated.

Connotation construction quality first

In order to implement the outline of the national medium and long term educational reform and development plan, the school has formulated the "12th Five-Year reform and development plan of Qingdao the Yellow Sea College" according to its own reality, and established three major strategies, namely, setting up schools with quality, promoting schools with characteristics, and strengthening schools with talents, and adhered to the road of connotative development, characteristic development, harmonious development and innovative development.

With the motto of "unity of knowledge and action", the academy has carried out quality education in an all-round way, paying attention to cultivating students' "using the brain and using them together and doing the learning together". Through developing and participating in various skills competition activities, we can cultivate students' ability to operate and improve their employability and competitiveness. The pass rate of various occupational qualification certificates reached 99%. Since its promotion in 2011, the school has obtained 8 excellent courses at the provincial level (mold processing technology, shipbuilding technology, NC machining technology, machinery manufacturing foundation, descriptive geometry and mechanical drawing, mechanical design, electromechanical transmission and control). 3 characteristic specialties at the provincial level (mechanical design and automation, numerical control technology, logistics management). Logistics management and port technology are rated as key subjects in Qingdao. In recent years, our school has won 574 awards for various disciplines and skills competitions. The first prize in the country is 17; the national two prize is 52; the national three prize is 101; the first prize in Shandong is 63; the two prize in Shandong province is 117; the three prize in Shandong is 167; the first prize in Qingdao is 6; the Qingdao prize and so on; the Qingdao prize and so on. Among them, 2012 and 2013 participated in the national mathematical modeling contest, and won the first prize in the national and provincial schools. Education and teaching work has made gratifying achievements.

Service oriented high quality employment

The Institute has persisted in serving the aim and taking the employment as the guidance. It has perfected the employment organization structure and rules and regulations, established the order training and employment access system, established the recall system for graduates, formed a complete service system for internship and employment, and worked hard to create a green employment channel for every graduate. Highlights eight advantages of employment:

First, the high employment rate has won wide acclaim from the leaders of the country, the provinces and cities, and from all walks of life.

The two is the establishment of a long-term cooperative relationship with more than 300 world top five hundred enterprises and famous enterprises both at home and abroad, such as Anpu, Lucent, Korea modern shipbuilding, Haier, Hisense, Beihai heavy industries, etc.

Three, we should implement the training mode of "school enterprise cooperation", "order training", "work study combination" and "post practice", and work steadily and efficiently.

The four is to create an employment security system, adhere to long-term employment tracking services to ensure graduates' employment rights and interests;

Five, through systematic and scientific training, students will have good professional accomplishment and comprehensive ability.

The six is the scientific and efficient employment mechanism and the unique resettlement measures.

The seven is to sign contracts for the training of students, and those who have finished their studies and whose grades are qualified will ensure the placement of employment.

Eight, after the Shandong Peninsula Blue Economic Zone has risen to the national strategy, Qingdao has become an economic leading city. Its important position is further highlighted. The development space of our graduates in Qingdao will be even wider.

In the past 18 years, more than 80 thousand the Yellow Sea students have gone to various famous high-tech enterprises such as Haier, Hisense, Qingdao beer, Beihai shipbuilding, Qingdao port and so on, contributing to national construction in different posts.

Matching and perfecting campus beauty

The location of the school is excellent and the surrounding environment is beautiful. To build a harmonious campus and build harmony between man and nature has always been the pursuit of the Yellow Sea people. The school is planned and designed by Professor Wang Bowei, a well-known Shanghai Tongji University planning and Design Institute. The campus is 1.2 kilometers away from the coast, backed by small Zhushan. The north and south campus is connected by the cultural corridor (tunnels), the grass is green and the air is fresh. It has created an ecological, cultural and learning environment for teachers and students.

The school's teaching and living facilities are advanced and complete. In addition to the basic teaching and cultural facilities, student apartments, teachers' apartments, restaurants, student activity centers, school hospitals, bathrooms, post offices, banks, supermarkets and other living facilities are available. The greening area of the college reaches 60%, the environment is beautiful, the three seasons are full of flowers, the four seasons are evergreen, and the scenery of the campus water system "Yongquan" and "little West Lake" is more enjoyable and pleasant. In 2011, the school was appraised by the Shandong Provincial Department of education as "the advanced unit of campus culture management in Shandong province".

Eight schools of good faith in running schools

In the past 18 years, the school has been recognized and appreciated by leaders at all levels of the party and government and from all walks of life.

"," advanced collective of private education in Qingdao "," advanced group of Ideological and political education in Qingdao "," advanced unit of Vocational Education in Shandong province "," advanced collective education in Shandong province "," the first prize of outstanding achievements in the construction of campus culture in Shandong province "," 54 red flag League committees in Shandong province "," learning party history, increasing party spirit, being pioneers ", striving for the best activities, the advanced grass-roots party organizations in the Shandong Province," the excellent grade of talents training level in Higher Vocational Colleges ", the" national advanced social organization "," the first award of outstanding achievements in Party building and ideological work in the first private college in the Ministry of education "," the first Huang Yanpei excellent school ", and the" national demonstration learning service center ". The school has won the" Qingdao vocational education advanced group "," Qingdao advanced grassroots party organization "," Qingdao municipal Party Committee Organization Department "double new organization demonstration spot. {page_break}

Art Institute profile

The Department of art design was approved by the provincial education department in 2003 and began to recruit students in 2004. Over the years, this profession has achieved good results in line with the principle of "less but better" and "steady development".

The Institute of art was established on the basis of the original design and design of two professional specialties, animation design and production, an undergraduate professional environment design and a practical examination undergraduate professional interior design, and four design specialties. There are 1 professors, 3 associate professors, 8 lecturers, 20 masters and above, and are a lean and vigorous academic team.

The main teaching tasks are environmental design, art design, animation design and interior design four professional professional basic courses, professional courses and design of public elective course teaching and research activities. The courses offered include: sketch, color, sketch, design sketch, plane composition, color composition, three-dimensional composition, renderings, presentation techniques, advertising design, packaging design, color sketch practice, architectural sketch, architectural expression skills, architectural three-dimensional composition, architectural sketch practice, architectural color sketch practice, Chinese and foreign art appreciation, design art appreciation, University art, etc. The teaching studios, laboratories and off campus sketching practice bases have been well constructed. The teaching facilities are readily available: painting rooms, basic classes and experimental classrooms, outdoor art sketch practice bases, special storage rooms and teachers' evaluation rooms.

Since the establishment of the Institute of art, with the gradual deepening of curriculum teaching, it has achieved certain theoretical level and teaching experience. Teaching research achievements are remarkable: 12 core journals, 4 publications, and 1 provincial and municipal scientific research projects have been approved. The design works have participated in competitions many times, and have been awarded many national and provincial awards to design logo and corporate identity system for many enterprises.

The Institute of art has a high quality of modern design and practical ability to design. It can be completed: brand and corporate image design, packaging and extension design, public art space design, product photography, interior design, product design and so on.

The "12th Five-Year plan" of the Academy of fine arts aims to plan for the construction of film and television performances, radio and TV directors, photography and other undergraduate majors, and establish a "animation studio" to introduce 2 professional leaders and 1 professors.

Introduction to art design

I. training objectives

The direction of graphic design: this specialty is to train professional talents with basic theories, basic knowledge and basic skills of art design, with certain modeling ability, aesthetic ability, creative ability, practical operation ability of art design and market reaction ability. Through learning, students have the professional theory and skills of art design, and have the professional and technical ability of visual communication design, such as advertising planning, advertising creative design and production, commercial display design and layout, etc., and become high-quality skilled talents who can independently engage in advertising business, commercial art, exhibition space design, web page production and multimedia technology.

Direction of interior design: this specialty is trained to meet the needs of the first line in the field of architectural decoration design. It has good professional ethics, basic theoretical knowledge of interior design, interior design and presentation skills, and high quality skilled talents with all-round development in moral, intellectual, physical and aesthetic aspects.

Two. Main courses

Graphic design direction: the main courses of this major are sketch, color, plane composition, color composition, three-dimensional composition, decorative pattern, graphic design basis, font design, poster design, layout design, print advertisement design, logo design, VI design, packaging design, printing process, web design, art introduction, design history, advertising outline, graphic design software application (Photoshop, Coreldraw, Illustrator, Indesign, Dreamweaver, flash).

Interior design directions: the main courses of this major are drawing, color, plane composition, color composition, three-dimensional composition, graphic creativity, photography basis, ergonomics, furniture design, image processing Photoshop, rendering techniques, decorative materials and construction techniques, Design Conspectus, exhibition design, architectural drawing AUTO CAD, computer rendering 3D, interior design, cultural space design.

Three. Course Introduction

1, design sketch (sketch still life, landscape sketch): still life, gypsum geometry sketching mainly Teaching Sketch foundation, sketch relationship, composition method, sketch performance, sketch elements. Students are required to master the correct observation methods and performance techniques, and focus on solving the drawing elements such as perspective, proportion, structure, relationship between light and dark, space, and quality sense. They can use the modeling elements to paint still objects and plaster geometry, laying a solid foundation for future learning.

2, design color (still life, landscape sketching): still life sketching: mainly teaching water powder techniques, composition methods, color relations, still life modeling. It is required to master the basic principles and basic knowledge of color painting, analyze, understand and express the relationship of colors, master the techniques and techniques of color modeling and gouache sketching and the general steps of painting.

Landscape sketching: mainly teaching scenery selection methods, composition methods, gouache techniques, color relations. Students are required to grasp the basic laws and rules of landscape sketching by understanding and observing the natural world and mastering the changing rules of outdoor light and color and the treatment of hue.

3, computer graphics and image processing: This course is a compulsory course for art design majors. Computer is applied to specific graphic design skillfully. Advertising, character, logo design, book design, packaging design, VI design and other courses all need to be used in this course.

4, advertising design and production: the main contents are advertising design principles, advertising planning, advertising creativity, advertising production methods, from simple to complex, from easy to difficult, graphic, teach basic knowledge, basic skills and basic skills of graphic advertising design, and cultivate students' independent advertising design and production capabilities.

5, CIS design: CIS as an enterprise image design system, a more systematic way to convey the principles and methods of corporate image design, systematically and comprehensively expounds the relationship between the three, MI, BI and VI. Among them, VI design is the static expression of CI, and it is a specific and visualized symbol special transmission way. It applies the abstract language of enterprise concept, enterprise culture, service content, and enterprise rules to the concrete symbol concept by means of visual communication, and applies it to the development of image.

6, packaging design: it mainly includes the design principle and design process of packaging design, the structure and shape of packaging, the design elements of packaging, the type and form of packaging. Through the design, we can have a comprehensive understanding of the design and publicity of packaging, and require students to design plans, facades, and produce objects. Train and train students' design ability and hands-on ability.

7, home interior design: teaching 3Ds Max's basic characteristics and working methods, requiring students to use 3Ds Max to show various design options and enrich the design expression language. 3Ds Max's common tools, modeling methods, modification methods, material adjustment, lighting system and other basic knowledge and application. To enable students to master the basic theoretical knowledge, design methods, technology, presentation skills, style and style of modern indoor environment design, as well as the ability to organize the plan of interior design elements, the style of interior design, the harmony between color and natural environment, furniture layout, lighting design and lighting effect.

8, architectural drawing: CAD mainly teaches the operation of AUTO CAD commands, drawing methods and editing and modifying methods, and understanding the advanced editing skills such as block and size marking. Students are required to have the ability of drawing plane construction drawings and 3D building model maps. Teach the specifications and standards of national cartography, the projection of points, lines and surfaces, the characteristics of professional drawing in interior design, the procedures and methods of cartography. Students are required to accurately draw structural drawings, three views, sections, large samples and other standardized drawings, and can express the design intent in a complete and accurate way.

9. Ergonomics: This course is a compulsory basic course for interior design majors, mainly including anthropometry and body size, human factors in furniture design, human perception, feeling and indoor environment, psychology, behavior and space environment, indoor environment and environmental assessment, etc., so that students can master the relationship between the above contents and environmental art design and interior design.

Four. Pass the certificate.

(1) Graphic Designer

(2) CAD Draftsman

(3) interior designer

(4) Web Designer

Five, the direction of employment

Graphic design direction: after graduation, students can act as graphic designers in the graphic design department of advertising companies and design companies; they are art editors in graphic design departments such as TV stations, newspapers, magazines, large websites and other media organizations, and graphic designers in planning departments of enterprises and institutions.

Interior design direction: after graduation, students can engage in interior decoration industry design, technology and management, drawing plotting, 3D architectural performance designer, interior decorator designer, etc.