LV China'S Market Demand Decreases, Sales Growth Declines In The Two Quarter

< p > > a href= "http:// www.sjfzxm.com/news/index_c.asp" > LVMH < /a > the financial data released by the group show that in the two quarter of this year, LVMH Group sales recorded a real growth of 1.3%, from 6 billion 719 million euros in the same period last year to 6 billion 803 million euros, the organic growth rate was only 3%, down from 6% in the first quarter.

In the first half of this year, the total sales volume of the company was about 14 billion euros, less than the expected 14 billion 349 million euros, up 2.8% from the same period last year, and the organic growth rate was 5%.

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< p > in addition, its continuing business profits decreased by 5% to 2 billion 576 million euros, much lower than the 2 billion 760 million euro forecast, and the operating profit margin shrank from 18% in the same period last year to 18%, and net profit was 1 billion 509 million euros.

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< p > according to the reporter's understanding, fashion leather goods and < a href= "http:// www.sjfzxm.com/news/index_c.asp" > fine retailing < /a > are the two largest sales groups of LVMH group, which occupy half of the total sales volume of the company in 2013.

At present, the performance of these two plates is not beautiful.

In the first half of this year, sales of its boutique retail sector increased by 4.4% to 4 billion 382 million euros, an organic growth rate of 9% and a sustained operating profit of 398 million euros in the first half of this year.

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The sales situation of P > a href= "http://? Www.sjfzxm.com/news/index_c.asp" > leather "/a >" is the most worried about the outside world.

Data show that the LVMH group's two quarter sales rose 2.7% to 2 billion 391 million euros, the growth rate compared with the 10.7% in the first quarter decreased by 75%.

In the first half of this year, sales of leather goods companies increased by 6.7% to 5 billion 30 million euros, the organic growth rate was only 4%, and the continuing operating profit was 1 billion 487 million euros, which was basically the same as that of last year.

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< p > except for the above two categories, the performance of other departments of LVMH group is not satisfactory.

Data show that its perfume department sales in the first half of 1 billion 839 million euros, organic growth rate of 6%, continuing business profits rose 2% to 204 million euros.

Sales of wine and spirits sector declined by 7%, while continuing profits shrank by 14.5% to 461 million euros.

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< p > the management of LVMH group pointed out that the revenue in the US and Asia (excluding Japan) basically maintained a growth momentum. The US performance in the second quarter was better than that in the last quarter, while in Asia it was slightly worse. The demand for the second quarter of the Chinese market weakened.

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Jean-JacquesGuiony, chief financial officer of P LVMH, said that the demand of Chinese consumers for leather goods and fashion luxury brands such as LouisVuitton (Louis Weedon) under its group is declining, and consumption in both domestic and international markets has been "substantially reduced".

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