Daphne Benefited From Gianna Jun'S Endorsement Of Three Quarter Sales Growth

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Net Xiaobian introduced to everyone is the benefit of Gianna Jun endorsement Daphne three quarter sales increased by 6.3%

On October 20th, Daphne announced that as of the end of September 2014, the third quarter of the company's core brand business and same store sales increased by 6.3%, an improvement of second over the second quarter.

In the first three quarters, the same store sales of Daphne's core brand business fell by 1.8% year-on-year, a big improvement over the same period last year, down 12.2%.

It said that sales promotion mainly benefited from the star effect of the new brand spokesperson Gianna Jun and the low base number (same store sales fell 18.1%) in the same period last year.

It is understood that after Daphne invited Han Star Gianna Jun to be the product spokesperson, the same store sales have improved from the 9.5% decline in the first quarter to the 2.4% decline in the second quarter.

However, in the third quarter, the gross profit margin of Daphne women's shoes was narrowed due to the increase in discounts at the end of the season.

In this regard, Nomura reports that Daphne's third quarter operating data meet the expectations of the bank, slightly better than market expectations, I believe the market will have a positive reaction.

However, according to management, inventory is still under pressure due to weak demand, and whether it will be vigorously promoted will still depend on sales performance.

UBS also reported that when Daphne launched its new marketing strategy, the bank was optimistic in July, and is confident that the company can rebuild its brand and remain optimistic about the positive growth of same store sales next year.