"Original Design + Commercial Landing" Becomes The Highlight Of Shenzhen Fashion Week.

The organizers of the first Shenzhen fashion week proposed that Shenzhen fashion week should be the "New York + Milan" fashion week. The fashion week in Milan is characterized by local fashion, creativity, independent original designers and brands. New York fashion week focuses on commercial landing besides creativity. The Shenzhen fashion week is defined as the "New York + Milan" fashion week. It has a solid foundation: Shenzhen has become one of the most important fashion industry bases with the most original domestic brands, the most complete industrial support and the largest scale cluster effect. The overall R & D and design level of clothing occupies a leading position in China, and the total economic volume of the whole industry ranks among the top cities in the country. Shenzhen brands and designers have very high attention in the international fashion stage.

Shen Yongfang, the head of the first fashion week in Shenzhen and the president of Shenzhen garment industry association, said that Shenzhen had already held the foundation of the successful 14 years' rendezvous, and there were many independent original designers. The two combination of "independent originality" and "commercial landing" was the definition of New York plus Milan in Shenzhen fashion week.

Create " New York The "Milan Fashion Week" means that Shenzhen fashion week emphasizes "independent original design" and "commercial landing" simultaneously. For this reason, the organizing committee has held many joint activities such as "original design and commercial landing", such as organizing the docking activities between Korean designers and enterprises; jointly organizing the world famous brand management and management company PGM group, Tudoo (potato) multi brand integration store and other institutions, organising the exhibition of the designer's works and promoting the cross-border art exhibition at the OCT OCT Exhibition Center; and organizing the NELLYRODI (Nellie Roy), one of the four design firms in Paris, to hold the exhibition. 2016 spring and summer trend trends Forum "To hold a fashion life forum with She's brand; to organize" China culture, East beauty, art and fashion crossover Exhibition "; INSHENZHEN (in Shenzhen) fashion and technology crossover exhibition.

Staged on the happy coast of Mangrove Bay, Shenzhen. Fashion Show In Shenzhen, the local fashion brands were stunning and attractive, attracting many domestic and foreign fashion stars. Marisfrolg(玛丝菲尔)以2015秋冬“意境质美”系列时装作品登场开幕大秀，一炮打响;“香云纱”时装既演绎原生态的质朴，又不失高贵典雅，以其独特的岭南丝织文化，诠释深圳式高端时尚;“恩裳”2015秋冬新品发布秀现场，模特身着融合经典艺术作品的服装，置身毕加索名作《梦》的背景下，在舒缓的音乐里款款而行;吉祥斋品牌具有东方禅意的作品，让整个秀场呈现空灵安静之美，极具东方视觉冲击力;以羊绒为面料、以花马为灵感的卡诗米·娅秋冬专场的“花马生涯”主题秀，在“安达组合”的马头琴声中，呈现出高远的美感;“曼娅奴”造型简洁、色彩雅致的2015秋冬新品时装，吸引了众多时尚达人的眼球……

In the fashion week, the famous designer Liang Zi's "sparrow blossom" was stunning, representing the highest standard of fashion in Shenzhen and China. The wild flowers from the southern part of the world, which have been turned into gold by designers, have become the fashion today.