Clothing, Luxury Brands Are Also Promising

It is also in great potential.

There are still many things to do with luxury brands.

Baidu's data show that people have a higher brand awareness of watches and bags, but those who search for clothing do not know much about the brand of this category.

That is to say, luxury brands still have a lot of education.

Space, haste, and quickly occupy the brain map of consumers! (well, Dior has been actively developing this work in China for the past two years!

In the clothing category, the search crowd is most concerned about shoes and skirts, and their search is the fastest. In terms of brand performance, although the search volume of classic luxury brands is still the highest, the top three are Giorgio Armani, Versace and Hermes.

However, Chinese consumers' attention to more and more new brands has grown very rapidly, such as Kenzo and Moncler.

What's interesting is that the garments started.

The ranking is obviously behind the competitors.

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Met Ball is the proof of absolute power of Anna Wintour, and also puts the 65 year old Wintour on the top of the power of fashion.

Last year, the event raised nearly $12 million in charitable funds one night. The event was on the Twitter hot topic list.

The next day, more than 25 million page views were generated on the vogue website.

This year, it will be recorded by 225 authorized photographers, journalists, bloggers and Snapchat people, and will become part of the producer's Andrew Rossi documentary.

The Met Ball charity evening is an event set up by the Metropolitan Museum of Art Fashion Institute.

This year, the event is not only the annual grand fashion show that the museum influenced the western fashion by Chinese aesthetics, but also proved the absolute power of its former sponsor, Anna Wintour.

At the age of 65, Wintour is Vogue magazine editor and Cond e Nast art director. This year, she will continue to debate the myth of "fashion devil" and "2009 The September Issue" documentary.

Vogue also controls the spread of hegemony, and Met Gala will not allow itself to be released to social media.

Since 1999, Ms. Wintour has been a fashion leader in Oscar de la Renta, Prada or Chanel senior dress. It is also the backbone of many top dinner parties and Museum charities organized by urban cultural institutions. Meanwhile, her fashion view has brought unprecedented advertising effects to the global fashion industry.

Her story not only makes people feel the change of social circles, media and philanthropy, but also makes people understand how a woman builds and consolidates the role of power brokers overnight.

Under the influence of Ms. Wintour, the charity evening has raised over $145 million for the Costume Institute, the general control agency of the operation capital.

Participants were willing to pay $25000 to buy Personal admission tickets or to donate at least $175000 in 10 small groups.

In contrast, the David Rockefeller charity luncheon recently launched by the Museum of modern art, though the largest annual charity in the museum, raised only $3 million 500 thousand, while the New York Ballet's 2014 spring and autumn charity only raised 5 million 450 thousand dollars.

That's why last May, even Costume Institute was renamed "Anna Wintour Costume Center".

On the day of the unveiling of the new Costume Center, the first lady of the United States Michelle Obama also attended the event, and almost every American fashion designer knew the news.

If the charity evening is beneficial to the Metropolitan Museum, it will also be beneficial to Vogue and will help Ms. Wintour consolidate her leadership in the fashion industry.

She and her team have significant control over the guest list, seat arrangement, layout, and even the decision to access the venue and guests.