Clothing Marketing: Avoiding Reality And Attacking Soft Rib

When competing with competitors, we must choose the weak links of the other side to attack. Do not choose the strength of the competitors to compete with the competitors positively. We must avoid the fact that the cost of controlling the offense is often several times higher than that of the other markets. Therefore, it is not appropriate to face the confrontation positively, but to formulate the market strategy against the weak points of the competitors. Resource efficiency At the same time, effective attack on opponents, such examples are everywhere.

We must carry out our own actions when attacking competitors. SWOT Analysis shows that SWOT analysis represents an analysis of its strengths, weaknesses, opportunities and threats. Therefore, SWOT analysis is actually a generalization and generalization of all aspects of the internal and external conditions, and then a method to analyze the advantages and disadvantages, opportunities and threats of the organization. The analysis of strengths and weaknesses mainly focuses on their own strength and comparison with their competitors. Opportunity and threat analysis focus on the changes in the external environment and the possible impact on themselves.

First, the analysis of strengths and weaknesses: the so-called competitive advantage refers to a capability that surpasses its competitors, which helps to achieve its own offensive targets. But it is worth noting that, when attacking competitors, their own competitive advantage is not entirely reflected in the higher interest rate, because there may be other competitive factors and reasons.

Oneself must be clear and sober to know which aspect is more advantageous than its competitors, because only in this way can we foster strengths and circumvent weaknesses, or attack them in real terms. In the analysis of advantages and disadvantages, we must make a detailed comparison between ourselves and our competitors from every aspect of the entire value chain. Such as products, channels, brands, human resources, financial resources and other resources are competitive. To judge whether or not they have a competitive advantage, they can only analyze and think from the perspective of existing customers or potential users.

Some kind of oneself competitive edge It is relative that if a competitor carries out a strong counterattack strategy, he will weaken his competitive advantage. Three key factors should be considered:

First, how long will it take to establish this advantage?

Second, what are the advantages that can be gained?

Third, how long does it take for the competitors to make a strong counterattack?

If you analyze this factor clearly, you will be clear about your position in the competition control and the establishment of competitive advantage.

The two is opportunity and threat analysis: the environment in which competitors control the market is not isolated or static, but also more open and turbulent. This change has had a profound impact on itself. Because of this, it is necessary to carry out environmental analysis on their own. Environmental development trends can be divided into two categories: one is environmental threat, the other is environmental opportunity, and environmental threat is the challenge of an unfavorable development trend in the environment. If no decisive strategic action is taken, this unfavorable trend will weaken its status. Environmental opportunities are attractive markets for their actions. In this market, they will have competitive advantages.