After The Seven Sons Of Lohua, XTEP Official Xuan Tian Jing Became His New Spokesman.
XTEP China official micro-blog announced that Tian Jing became its new spokesperson.
At the beginning of 2018, XTEP shoes were rejected as "not the shoes that exquisite men wear". In order to change the impression of rustic brand, XTEP not only became the "official designated sports brand" to guide the young trend of "new rap" program in China.
For the "fashion movement" positioning, in June 2018 also signed the seven NEXT of Lok Wah, in the next two years, XTEP also plans to set up 10 direct operation XTEP tree flagship experience center.
XTEP is becoming more and more popular and gaining market share.
According to previous announcement, XTEP's revenue rose 18.1% to 2 billion 730 million yuan in the first half of 2018, net profit rose 20.9% to 375 million yuan, gross margin was 43.7%.
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