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X AWAYLEE, Breaking The Boundaries And Leading The New Trend

2019/4/17 13:54:00 9652

TrendNew Fashion

At 20:30 in the evening of March 29, 2019, a fashion show with strong port flavor was unveiled at the Pinghu A show in Xintiandi, Shanghai.

That night, "famous underwear brand Maniform" Awaylee, the theme of "Hongkong Hongkong", brought a new round of global debut and underwear fashion trend.

The show attracted more than 500 people from all walks of life, star artists, fashion trends KOL and fashion experts.



This is the link between the two main characters of this big show -- a link designed jointly by Awaylee and man.


Manifen (Maniform), as a well-known underwear brand in China, has never stopped exploring the secret of women's beauty and sex for more than 20 years.

Manifen adheres to the brand concept of "you are born sexy", firmly believes that every woman has a natural and unique sex gene, advocates modern women's "natural, confident, self expression" sexy values, and practices a high quality lifestyle with comfort, function and aesthetic balance.



This big show is interwoven with MY MODE product line and sports series.

Manifen MY MODE product line draws inspiration from fashion trends and Dessous-dessus culture, breaking the boundaries between underwear and garments, making underwear an indispensable part of fashion and personality expression.

Awaylee fashion customization combines with man's underwear. It combines underwear from lace, back, shoulder, mesh to sports fashion series and street fashion garments, redefining the new fashions.

Fashionable LOOK needs to be sometimes dressed up, and Manifen's silk Lip Balm presents a great lip color on the tattoo.

Manifen's magnetic silver tube and the blush of first love make the makeup more sexy.




As an independent original designer brand, Awaylee's unique design style is very attractive. It has been a miracle since its establishment.

Awaylee has attracted a wide range of fashion lovers with its unique "Xianfeng" temperament, fashionable profile, full of maiden feelings and the design style of "pure, romantic and fashionable". It has been repeatedly reported as an Asian fashion pioneer by the authoritative media of Italy edition "VOGUE" and "BOF". It has also become the designer of the cooperation between BAZZAR, VOGUE, COSMO and other international first-line media and new media.

At the same time, Lin Chiling, Yang Mi, Liu Shishi, Tang Yan, Zhao Wei, Karen Mok, Amber Kuo, Amber Kuo, Leo, Leo, Awaylee, Awaylee, star, and so on, many star entertainers have shown the design of many stars through many other occasions.

In 2018, the 101 and 95 post genius actor Zifeng Zhhang of the big hot girls' group rocket, including many of the 00 new generation star artists, became fans of Awaylee.

Awaylee's "Hongkong Hongkong" quick response series is composed of white, black and grey classic tricolor, with fluorescent green and other bright colors embellished in neckline, sleeve side, waist and back, creating a sense of freshness and fashion.

The main color and color matching of its single product are the best for visual impact.

The hood, the sweater, the T-shirt, the dress, the shorts and the suit are the other ways to interpret the age of innocence.

Among them, 23 patterns are lively and interesting. They are mostly "pineapple oil", "red bean paste", "fish flavor" and so on.




For the first time, Manifen joined the fashion show to choose Awaylee, a distinctive niche brand.

Li Wei, as a leader in the designer's brand, is good at cross-border cooperation. He has put the idea of wearing underwear outside Shanghai through the 2019 autumn and winter fashion week, showing that more women are brave enough to express themselves, so that underwear can really penetrate into our daily life.

In cooperation, Manifen provided unique products with unique charm and fabrics.

The Awaylee design team, after ingenious thinking, combines fashionable trunking garments, metal accessories and other underwear with various materials. While preserving sexy, it highlights the retro style of Awaylee 2019 "Hongkong Hongkong".


One is a niche brand that young people like. They have their own cool attributes. One is the underwear brand that has been known to most people.

Manifen and Awaylee are all very much looking forward to this cross-border cooperation that can affect some people's lifestyle and bring fashion sensual into ordinary life.




The cross-border cooperation of the two brands is a breakthrough. It has made a new interpretation of the romantic fashion style, so that more young people can feel the distinctive beauty of underwear.

It also means that there will be a new definition of fashion. Women can try not to be constrained by traditional ideas and try new ways of catching up.

I believe that through such cooperation, underwear will definitely lead the fashion trend and fashion trend.



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