Dubai's Mid-Range Brand Will Grow Well In The Next 5 Years.

Here world Clothing and shoes Net Xiaobian to introduce to you is Dubai mid-range brand growth in the next 5 years is good.

In the next 5 years, the growth rate of Dubai's mid-range brands will exceed that of luxury brands. In 2014, the value of the retail market in the UAE is about 121 billion d'am, which accounts for 94% of the mid-range retail market. Although Dubai is famous for selling high-end luxury brands, the mid-range brand can not be overlooked. Compared with the past, Dubai's mid-range brands ushered in the best development opportunities. As the current economic growth is good, the demand for mid-range brand products is increasing in Dubai market.

The Gulf News of the UAE recently reported that in 2012, with the revival of Dubai's economy, the consumption expenses of the middle class in Dubai increased constantly, and the demand for mid-range brand products gradually increased. Over the past two or three years, with the growth of Dubai's economy and the increasing purchasing power of the middle class consumers, the number of mixed consumers (consumers who buy different prices and different grades of products) will increase. Meanwhile, more luxury brand consumers will buy low-end products, and the sales of medium and low-grade products will be better and better. Because of the good development trend of the market, the sales volume of some mid-range brand products increased sharply last year, and the sales growth of some mid-range brands reached 40% in 2013.

　　 Dubai As the market continues to improve, some investment companies are very optimistic about entering the Dubai market by adopting the international mid-range brand of franchise mode. For example, Al Ghurair, headquartered in Dubai, is expanding its mid-range brand portfolio, adding brand names such as Morgandetoi and Prenatal, as well as other brands of products such as toys and cosmetics. Landmark Group is also expanding its own mid-range product brands, such as Babyshop and Home Centre. In the Dubai market, Landmark Group plans to open 50 new stores next year. Start-ups is also following the trend to increase its mid-range brand portfolio. Over the past year and a half, many mid-range brands have sprung up in the Dubai market.

At present, the market share of mid-range brands in the Dubai market is lower than the average share of the market share of the mid-range brands in the world. The market of high-end luxury brands in Dubai is developed, which seriously squeezes the survival space of the mid-range brands. The market share of mid-range brands will increase in the next few years in the Dubai market. Of course, it will also face enormous challenges of survival. It is not easy to find suitable stores in the Dubai market, and there is a shortage of suitable stores. For mid-range brands, the biggest dilemma is Dubai's lack of appropriate shopping centers to provide brand expansion. The largest in Dubai Shopping Plaza If The Dubai Mall and Mall of the Emirates are occupied by various luxury brands, the mid-range brands must be settled in. At present, many mid-range brands have appeared at Abu Dhabi malls in Abu Dhabi. In addition, Yas Mall will open next month, which will attract many mid-range product brand dealers to come in.