Plan A Successful Fashion Promotion Campaign.

If we want to do well in sales promotion activities, we need to clarify many problems. The data analysis methods that we can use include: customer value segmentation, classification and comparative analysis.

Promotion, as an important and commonly used means of sale in clothing marketing, is very important for many garment enterprises. Next, we will teach you how to conduct a clothing sales promotion, and hope that it can play a certain role in promoting sales activities for garment enterprises.

As a link in sales activities, sales promotion has the commonality of sales activities and its own particularity. Sales promotion is a stage of sales activities. The analysis methods and ideas of sales data can be applied to promotional data to a certain extent. However, the emphasis of promotional activities is on product promotion, and the characteristics of various promotional methods are different.

First of all, considering the consumption group, we can build the brand of the enterprise around the community service, convenient marketing, experience service and family friendly marketing, and promote the product so as to gain long-term market competitiveness and avoid a simple price war. First of all, we must concentrate on limited people, money and goods. Resources On the one hand, we should reduce the promotion cost as far as possible to ensure profits. On the other hand, we should reduce advertising investment and improve the sales promotion of terminals, so as to ensure the effectiveness of market promotion. In advertising promotion strategy, we should pay more attention to effective communication to the actual market, and we should plan systematically for the promotion of the advertising market. In the sales promotion strategy, we should increase sales promotion efforts in the terminal market through technology and services, and support differentiated strategy.

Secondly, we should promote the individualization and individuation of services. Differentiation Marketing. We need to analyze consumers. demand On the basis of this, we should attract the attention of consumers, from the advantages of one characteristic service to the entire shopping malls, and even to the operation advantages of the whole brand chain, so as to enhance the brand image and sales performance. To actively pursue the characteristic services, shopping malls can not only provide products that consumers want, but also provide free children's amusement parks, children's intelligence development parks, small children's intelligence libraries, family entertainment and rest parks, etc., to increase consumer experience, to enjoy services and to enjoy consumption.

Thirdly, choosing the market is very important. We should provide personalized service and promote brand promotion on the basis of market segmentation. We should truly satisfy the target customers in the element configuration and childlike efficacy, so as to achieve the publicity of the brand personality image, so that the brand personality image has the real meaning and irreplaceable nature, enhances the sales promotion effect, and trains loyal customer groups. By summing up and contrasting the customers' purchase situation, we can get the distribution of the customers in the enterprise, and make a proper classification of the customers so that they can better maintain them. At the same time, we can understand the buying habits and preferences of the customers, which will help to promote the clothing to customers in a more targeted way in the future.